Add a Blog & Increase Search Engine Rankings
By adding and contributing to a blog on your web site, you can become an authority in your industry. When you become an authority on the web, people can frequent your site to get valuable information. Both people and search engines will find value in your site.
If you keep your blog current, it means the content within your site will be changing on a regular basis. This reduces the chances of your site content becoming stale. Search engines love blogs. The next time you do a search on the Internet, check out how many of the search results are from blogs. You might be surprised.