Marketing Our SaaS?Drew Harris
We've spent the past 7.5 years building the right combination of software and services. Now that we have an incredible offering, I am trying to figure out how best to "offer" it to the world. I am a developer and an entrepreneur, but I am no marketing whiz. I often think that God did not make me with the 'marketing gene'. Most of the time exploring my network of contacts provides the right person or persons who have done exactly what I am needing help with at the time and more often than not, the people in my network have done bigger and better things than what I need help with. Usually, my tasks are 'small potatoes' for them. Yet, this time, I have yet to find anyone to date that has a solid proven track record with a successful launch of a SaaS (Software as a Service) via marketing.
Oh sure, I have a few marketing savvy people in my network, but no one that really stands out with a record of success with marketing and pushing anything like what we offer. So, I am reaching out via this blog entry and social media to see if I can find any advise or help.
We have a solid product, top notch support and service, a loyal and extremely happy local customer base but we are ready to offer what we have to the world, just not sure how to reach them. We even have buyer personas developed for our potential buyers along with a handful of ideas on how to reach out to them. But at this point, ideas on how to reach our potential buyers are just that... just ideas.
These are some of the things we are considering, I'd love your input via a comment to this post!
- Find the right marketing company with the right experience to partner with to market our SaaS
- Sell part of our company to another company who has experience to market our SaaS with their sales force
- Build our own marketing plan and sales force over a longer period of time and do it ourselves
I am sure there other options that I am not considering at this point. I'd love to hear your input!