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Mobile Marketing
Date: November 12, 10

Go ahead and ask. “What’s mobile marketing?”

Formally, it’s a method of commercial communication on a mobile device.

Quite simply, it’s advertising your product or service on a potential customer’s cellular phone.

That’s what makes it mobile, unique, and downright irresistible to the advertiser. Who wouldn’t want to leverage a limited advertising budget on a device that a consumer carries and continually consults more than 14 hours of every day, 365 days of every year? What other kind of advertising can offer you saturation numbers like that?

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FORGET LOCATION - YOUR BUSINESS SUCCESS RELIES ON MARKETING!
Date: November 10, 10

How successful do you want your business to be? If that sounds like a loaded question, it is. Obviously, nobody starts a business with a goal of having it end up in failure. But according to a sampling by the U.S. Bureau of Labor Statitics, there's less than a 50% chance a new business will still be in business within 4 years.

And what’s the reason for this epidemic of evaporating entrepreneurship?
Bad product or service? Perhaps.
Bad location? Probably not.
Bad marketing? Bingo!

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