- Marketing Our SaaS?
Date: July 29, 09
We've spent the past 7.5 years building the right combination of software and services. Now that we have an incredible offering, I am trying to figure out how best to "offer" it to the world. I am a developer and an entrepreneur, but I am no marketing whiz. I often think that God did not make me with the 'marketing gene'. Most of the time exploring my network of contacts provides the right person or persons who have done exactly what I am needing help with at the time and more often than not, the people in my network have done bigger and better things than what I need help with. Usually, my tasks are 'small potatoes' for them. Yet, this time, I have yet to find anyone to date that has a solid proven track record with a successful launch of a SaaS (Software as a Service) via marketing. Read Entry